‍This Journey is about making collaboration across service lines simple, natural, and effective. In large organisations, even well-intentioned teams can end up focusing on their own priorities and clients. When that happens, opportunities get missed, relationships stay siloed, and clients only see part of the value your business can offer.

Cross-selling isn’t really about selling at all — it’s about trust. It’s about knowing that when you introduce a colleague, they’ll add value for your client, make you look good, and strengthen the relationship for everyone. But that kind of trust doesn’t appear through incentive schemes or internal campaigns; it grows when people actually connect, learn about each other’s worlds, and build confidence together.

Each Voco conversation is short, structured, and designed to give you something practical you can apply straight away — whether that’s a new way to spot a client signal, make an introduction, or build confidence across teams.

Over this series of conversations, you’ll:

• Get to know colleagues from other service lines as people and professionals.
• Build mutual understanding of what each of you does, how you work with clients, and what “great” looks like in your world.
• Develop fluency in spotting when another service could genuinely help a client.
• Learn how to make introductions that feel authentic, low-risk, and client-first.
• Leave with real examples of collaboration and a mindset of “our clients, our impact.”

You don’t need to prepare slides or pitches — just bring curiosity, honesty, and a willingness to explore together. 

Each conversation will give you something practical you can apply straight away, and by the end, you’ll have built both confidence and connection that last far beyond this Journey.

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